Notes
Slide Show
Outline
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"Peter Abramo,"
  • Peter Abramo, Ph.D.
  • Executive Director, Center for Emerging Technology and Entrepreneurial Studies
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My Understanding Of The Creative Economy
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Today’s Economy Is Not Just Global…
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We Are At The Intersection Of Two Dynamic Events Unfolding Simultaneously
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The Global Creative Economy
  • Part 1 – Technology and Connectivity: The Emergence of the Creative Economy



  • Part 2 – Altering Time and Empowering Individuals: The Creative Economy Dynamics



  • Part 3 – Rules for Operating in The Creative Economy


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Technology and Connectivity:
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The Creative Economy Definition Contains Five Characteristics Previously Unavailable
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"The only people who will..."
  • The only people who will have jobs in the United States are people with creative jobs, or something that has to do with communication and sales.”
    • Scott Adams, Creator of Dilbert


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The Creative Economy Has Emerged Over the Last Four Years
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Major Technological Innovations Helped Spark The Creative Economy
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Billions Of People Drive The Creative Economy By Using The New Technologies
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The 1.2 Billion Global Internet Users
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How People Access The Internet Has Become The New Divide In The Creative Economy
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The Number Of Americans With High-Speed Internet Access At Home Continues To Grow
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The Elderly In America Are Increasingly Using the Internet
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The Number Of U.S. Cities Deploying Or Planning To Deploy A WiFi Network Is Growing
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WiFi Is A Global Phenomenon
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Altering Time and Empowering Individuals:
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The Amount Of Information, And The Speed By Which It Is Transferred, Will Continue To Increase
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The Information Exchange Rate Is Now Occurring In Seconds or ‘Real-Time’
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The Amount Of Information Continues To
Grow At An Unprecedented Rate
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"What you do with technology"
  • What you do with technology


  • Send and receive text messages
  • Take still pictures
  • Take video
  • Play games
  • Access the internet
  • Instant message
  • Send and receive email
  • Play and/or download music
  • Watch movies
  • Watch television
  • Read a newspaper
  • Get access to sports
  • Make phone calls
  • Upload ring tones
  • Create a web page or social network page
  • Write or contribute to a blog
  • Make travel arrangements
  • Buy a Car


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"Why you do the things..."
  • Why you do the things you do with technology


  • Find a job
  • Find a friend
  • Buy a car
  • Conduct competitive intelligence
  • Do research for homework
  • Perform market research
  • Research a medical opinion
  • Locate employment opportunities
  • Apply to a school
  • Take a class or seminar
  • Compare prices when shopping
  • Stay in touch with family/friends
  • Buy a house
  • Make an investment
  • Get access to news
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The Four Dynamics of the Creative Economy Intersection:  Effort, Mobility, Speed and Information
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"“Unbounded email…and cell-phone communications..."
  • “Unbounded email…and cell-phone communications have turned civil society into an anarchic, free-fire zone of ceaseless incoming messages, stealing our time and invading nights and weekends.  The volume of electronic messaging keeps mounting – without rules, limits or traffic lights.”
  • - Source: Fast Company, December 2006/January 2007



  • “What an absolutely fascinating time to be alive.”
  • - Quote by then 77 year old futurist author Alvin Toffler, Interview in strategy+business, Winter 2006


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The Creative Economy Puts New Fashion Into Stores in Weeks Instead Of Months
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On-line Product Availability Towers Over Almost Any Brick And Mortar Rival
  • Amazon.com’s on-line inventory of over 3.7 million books towers over the 100,000 books found in an average Borders book store.
  • Multiply this effect into other industries (clothes, music, electronics, etc.) and there is simply more of everything.
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The Creative Economy Empowers Authors By Eliminating The Middlemen
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The Creative Economy Removes The Music Executive  Between An Artist And Their Fans
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The Creative Economy Is Empowering Artists To Have More Control Over Their Revenue Streams
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"“Young people don’t want..."
  • “Young people don’t want to rely on a Godlike figure from above to tell them what’s important…They want control over their media, instead of being controlled by it.”
    • Robert Murdoch, chairman of News Corp., 2005 speech



  • “…we are moving from impersonalized to personalized time in parallel with the moves toward personalized products and markets.”
    • Alvin and Heidi Toffler, Revolutionary Wealth (2006)
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Collective Creativity Is Enhanced With Our Control Over Time And Space
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The Creative Economy Is Empowering People To Collectively Build An On-Line Encyclopedia
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Blogging Spreads Opinions Faster Than News Organizations Or Marketing
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Nonprofessionals Can Compete With The Professionals
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The Creative Economy Has Created No Marketing Zones
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At The Same Time, Consumer-Generated Advertising Captures People’s Attention
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The Creative Economy Has Altered People’s Expectations
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People Growing Up With Web 2.0
Have Unique Aspirations
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The Creative Economy Empowers An Independent Workforce
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The Creative Economy Permits Workforce Location Flexibility
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Rules For Operating In The Creative Economy
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First Rule: Acknowledge The Creative Economy
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Replicate Your Workers Experience As Customers In Their Experience As Employees
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Be Transparent And Include Your Employees In As Many Decisions As You Can
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The Creative Economy Demands That You Ease The Decision-Making Process Of Your Customers
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Ensure Marketing And Communications Are Simple and Relevant
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Your Web Presence Must Be Relevant To Web 2.0
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"“Next to analysis,"

  • “Next to analysis, communication skills must count among the most important for future masters of the universe.”
    • Matthew Stewart, “The Management Myth,” The Atlantic Monthly, April 2006



  • “There might be missed opportunities just because they (biotech companies) didn’t have the resources or the wherewithal or the know-how to get their stories out there.”
    • Debbie Hart, president of the Biotechnology Council of New Jersey


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Think Differently
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The Issues Addressed By SOIC Matter In The Creative Economy
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