Recommended Contents Of Applicant's Business Plan

Executive Summary

• Business Concept
• Current Market Situation
• Key Success Factors
• Financial Situation Overview

Vision and Strategy

• Vision Statement
• Company Strategy
• Milestones

Product

• Product Description
• Product Production Requirements
• Plan for Manufacturing Product

Market Analysis

• Market Summary
• Market Dynamics
• Target Market and Customers
• Customer Characteristics
• Customer Needs
• Customer Decision Making Factors

Competitive Analysis

• Industry Overview and Dynamics
• Key Competitors
• Competitive Products
• Competitive Strengths and Capabilities
• Competitive Weaknesses
• Future Competitive Products
• Opportunity for Your Product To Beat The Competition

Marketing and Sales

• Marketing Strategy
• Product Positioning
• Product Message
• Sales Tactics
• Advertising And Promotions

Operations

• Key Personnel
• Organizational Structure
• Legal Representation
• Types of Insurance

Marketing and Sales

• Current Source of Funds
• Assumptions
• Starting Balance Sheet
• Profit and Loss Projection
• Cash Flow Projection
• Balance Sheet Projection
• Break-Even Analysis